Finding an Internet Marketing Resource is Like Shopping for Shoes

Writing through the eyes of a person still very “green’ or “wet behind the ears” to the concept of how to find a good Internet Marketing resource really reminded me of shopping for new pair of shoes.

Step #1:  Off To The Shoe Store

So what is the first thing you do when shopping for a pair of new shoes, obviously you head for your local shoe stone to look around.  As a “newbie” to the world of Internet Marketing, I head for my computer to look for Internet Marketing resources online.  Googling this term “Internet Marketing” or perhaps a phrase like “Internet Marketing resource” is like entering the doors of a huge shoe store!  The shelves, or in this case, the Internet, is jammed with all kind of products for your inspection.  Each one competing for your attention and eventually your hard earned dollars.

Step #2: Browsing The Merchandise

If you are like me, I like to browse around to see what is available in my area of interest before seeking the help of the sales people.  Others I know prefer to go directly to the sales people first, get advice and then browse in their area of interest.  So that means steps #2 and #3, may be done in reverse order, depending on your shopping style.  So to continue, rather than walking around the shoe store, as a person interested in a good Internet Marketing resource you are browsing the Internet listings by clicking on various websites to read what the authors have to say, or perhaps you go to the paid advertisements and click on some of interest.

Step #3:  The Sales Pitches

Sooner of later, you will seek out a shoe store clerk, or they will notice you browsing and approach you.  In the Internet Marketing world, this process is often started  after you read a marketing article, a product review, or a paid sales advertisement,  and are taken to what is sometimes called a “pitch page” or  a “landing page”.  This is where someone is going to tell you all the many reasons why buying this product is going to make you very successful and rich as an Internet Marketer, it is a “one of a kind product”, “best of the best”, etc..  Just like the shoe store clerk telling you all the advantages of buying the shoes they are describing to you based on appearance, durability, level of comfort, and other features designed to make each shoe “the one you just have to have”.  

Often a shoe store will have “specials” or brochures available to view as well to promote products in the store and your Internet Marketing resource search experience is no different.  Instead what will often happen is that some website “pitch pages” will have gimmicks to obtain your e-mail address, often in the form of a free downloadable information product related to some aspect of Internet Marketing.  Often these are very good products and merchants know that we all like to  “get something for free”.  What you may not realize is by doing so, you are opening the door to a flood of e-mails, from the merchant themselves or their affiliates (online sales people), who  try once again to persuade you  one more time to buy their Internet Marketing resource.  Once on their mailing list, don’t be surprised to see weekly e-mails in your in-box from the same merchant or their affiliates as the aim here is to “stay current” in the hope you will reconsider and buy their product or another merchant’s produce with whom they are working together in a joint venture.  The old “you help me and I will help you” to promote and sell our products is the idea here.

Step #4: Trying On The Product
After listening to the sales pitches, either from your shoe store clerk, or visiting a number of “pitch pages” in your Internet Marketing resource search and reading the sales e-mails you probably have flooding your e-mail in-box,  it is time to start trying on the products to see what “fits” or will work best for you.  As you well know with shoes, one size does not fit all, one shoe type does not serve everyone’s purposes, and not very one likes the same color.   

Basically the same thinking applies when looking at products to make money through  Internet Marketing.  Every Internet Marketing resource pitch out there claims to have discovered the “magic button” or “recipe for success” that you will only get from buying THEIR product.  So what do you do?  Well just like in the shoe store, try on the shoes!  Only here, you start trying different Internet Marketing products to see if they live up to their “hype”!

Step #5: Decision Time

* To be continued at my website.  Please refer to author box below.