Review
A fun read that incorporates lots of great insights about the Internet and marketing. — Ellen Siminoff, Vice President of Business Development, Yahoo!After considering dozens of books, John Little and I chose only one book, Ward Hanson’s, as the required text for our course on Electronic Commerce and Marketing. Hanson’s combination of rigor and relevance make it a natural choice for any executive or student interested in truly mastering this new discipline. — Prof…
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