THIS part will take a bit longer, because you need to make sure you do it right. This is probably the most important part of the entire process. Unfortunately, writing sales copy is a practice that’s impossible to cover in a report like this, so I’m going to give you a run down about what you’re trying to do here. Behind every product or service, there is a huge, underlying problem. Following “the internet voicemail” example once again, the problem lies within the fact that people aren’t able to access their voicemail for some reason.
They could be trapped at work, they could have no cell phone reception. They could’ve left their phone at home. They could have a really important call waiting. There’s probably a huge number of problems…find them all, and list them all out. Take about several minutes to do this now.
Done? Great. You should choose the 3-5 most compelling problems. You’re going to write a short story about imaginary people. Note that you aren’t lying, you’re wording it just right, lol. You’re also not looking to convince them they need to use internet voicemail.
You are looking to bring out and remind them of the problem of their voicemail related problems, while showing them the benefits of internet voicemail. Here’s an example to get you thinking about it. It’s not perfect, but I think you’ll see what I mean by “sales copy.”
Blog Entry Title:
Internet Voicemail – When You Can’t Miss That Phone Call
Blog Entry Body:
Imagine this. You’re stuck at work. You’ve left your cell phone at home, and you desperately need access to your voicemail. Maybe a very important client left his number in your voicemail. You need to access it right now. Maybe your kids are trying to get ahold of you for some reason. Maybe it could be the call for a very important job opportunity that could mean a totally new life for you. The safety of your children could be at risk, or that opportunity could slip through your fingers. This is why Internet Voicemail is the perfect thing to have. At anytime you can instantly check your voicemail to ensure you didn’t miss any important calls.
And all. Continue your sales copy, and edit, and fix it. I think, even we are beginner, we can do it.
That took me about an hours to write. Of course, it will probably take you a bit longer when you first start. This is a core principle. As you do something more and more, you become more efficient at it. In time, you could be pumping out sales copy like I have above, which gives you more time to grow your business.
This is why Pay Per Lead programs are generally better. They’re free for the buyer, which you should definitely mention. It’s really that simple, but, as I said, it is important.
Make sure your grammar and spelling is up to par. Maybe you can hire someone who fluently in their English. It doesn’t need to be perfect, but abbreviating words and having tons of misspellings can really turn off a potential buyer. Once you have the sales copy written, you’ll just need to post it to your blog. It will be your only post. This is easy, just click the posting tab at the top, start typing, then click publish post.
Also, be sure to double check to ensure your links are working properly. Everything up to this point should take you one hour to do. Maybe it takes you longer day, maybe not. Once you do this process through once, you will get the hang of it and you will be able to blaze through everything at lightning speed.
Read more in the next part …
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