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Leadership and Conflict

By For Publisher on August 31, 2010

There are many qualities that people look for in a leader: the ability to see what’s going on, a high level of self-awareness, the skill to motivate and inspire others, good communication and listening skills, the ability to see the big picture and bring others along.
One thing that isn’t often in the ‘top 10′ skills, [...]

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Website Conflict: Design vs. Marketing (Part 1)

By For Publisher on July 21, 2010

What is the primary purpose of your website? What is more important – your design or your sales? Who should you listen to – the copywriter or the web designer?
Hopefully, you are already clear on which is more important, but let’s look at a few points to get through this impasse. Your website is either [...]

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Website Conflict: Design vs. Marketing (Part 2)

By For Publisher on July 21, 2010

Let’s continue with the start-up, Scenario 1, which we were covering in Part 1 of this series. The web designer supplies no sales copy at all, so you have no content for your website or for the products that are at the wholesale warehouse. Also, you don’t need to submit your site every month – [...]

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