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How to Write Headlines that Get Read

By For Publisher on October 10, 2011

Headlines are the most important part of a print ad.
In fact, David Ogilvy, famous ad man and author of Confessions of an Advertising Man, has said that four out of five people only read headlines. Nothing more.
And if people DO choose to read the rest of the ad, they make that decision based on the [...]

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There Now Follow News Headlines….. North, East, West, South.

By For Publisher on July 30, 2010

How many times you have heard this and then waited anxiously for the news…?
Against the background of the tsunami with devastating consequences, hurricanes in the USA which did an untold amount of damage to lives and property. Add to his the loss of life, homelessness coupled with chronic shortage of food directly attributable to [...]

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