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Podcasting

What is Podcasting and How to Start it?

By For Publisher on May 27, 2011

Podcasting is a system that lets you download audio programs directly to your iPod or other media player. You may listen to these audio programs later on whenever and wherever you want to listen to them.
In this way podcasting allows you to listen to the audio content of your choice without any charge and [...]

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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

By For Publisher on November 8, 2009

From Publishers Weekly
Starred Review. Though it may not yet have affected the value of 30 seconds of Super Bowl advertising, PR insider Scott argues that understanding the growing irrelevance of marketing’s “old rules” is vital to thriving in the new media jungle. Already apparent in newspapers and [...]

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